Why is FHM Philippines the best-selling glossy magazine in the country? Sure, it's big because it's the local edition of the FHM franchise based in the United Kingdom (it's the biggest men's magazine in the UK!). But more importantly, and quite simply, it's like your most trusted kumpare—he offers the right advice, he can discuss anything from women, to literature, to sports, to Eat Bulaga with you, and most of all, conversations with him go best with beer! FHM is sexy but not vulgar. It's smart but not snobbish. It's funny but knows how to pick on itself, too. It's useful and relevant but nowhere near boring.