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The Good Corporate Citizen: A Practical Guide
Posted By : tot167 | Date : 12 May 2008 19:49 | Comments : 2

Doris Rubenstein “The Good Corporate Citizen: A Practical Guide"
Wiley | 2004-03-19 | ISBN: 0471475653 | 216 pages | PDF | 1,4 Mb

Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment.

This handbook draws from the authors experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend.

Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of Americas most respected nonprofit organizations.







---No mirrors, please---
Posted By: ohmygod Date: 13 May 2008 16:49
http://rapidshare.com/files/114609398/The_G00d_C0rp0rate_Citizen.rar
Posted By: silverio Date: 04 Jun 2008 06:05
tengkyu banget !!!
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