For any business, staying solvent means attracting new customers. For those competing in the business of offering financial advice, the challenge to find new clients is paramount, particularly among registered reps, insurance providers, and accountants, who are only just entering the race. By forming revenue-sharing strategic partnerships with other professionals. advisers can open new pipelines to potential clients. These relationships can prove more cost-effective and provide more leads than do traditional marketing efforts. Yet many advisers shy away from these relationships because of the onerous regulations and structural complexities that accompany them. Making Referral Relationships Pay explains in detail the regulatory and structural steps for setting up revenue-sharing referral alliances between financial advisers and other financial professionals. It is a consolidated sourcebook on the compliance issues and provides the blueprints for making these relationships pay. All financial professionals in search of new clients will find this book not only useful, but also profitable.

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.