"The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It's something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not.

“What is it about going through life, making decisions flying by the seat of our pants, without a plan to get to a clear destination that has us all so captivated? To have the confidence to strike out on your own—research and professional opinion be damned—and take a stand, make a choice, set off in a new direction... just like that? As it turns out, while it sounds quite manly, brave, and highly lucrative to stick to your guns and go with your gut under pressure, under scrutiny, to not back down, it’s not exactly an uncommon thing to do in business today. … The real issue is how many times do pure hunches alone lead to legendary success? The answer upon closer inspection: pretty rarely.”

The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.