For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.

This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change.

The No-Nonsense Guide to Starting a Business is a comprehensive introductory guide to all of the considerations required when starting a business.

The features of the marketscape continue to be dominated by the business fundamentals such as competitive advantage, price, product channels, cost of capital and operating costs, but the pathways to market success are marked increasingly by indicators of environmental and social performance.

A quick guide to understanding, launching an maintaining a blog as a business & marketing tool. The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again.